28 August 2008

Slathered in Foie Gras

Grant Thatcher on Luxury:

"So much time and column space gets devoted to the fast-losing-its-luster subject of “luxury” — really I’m so bored I could cry. The simple fact is that luxury was, is and always will be centered on bespoke goods and custom products. End. Finish. There is no such thing as “new luxury.” That’s a silly concept invented by desperate marketing execs and their harried clients. Luxury is the precise intersection of high-quality materials, perfect form, functional design and the utmost skilled craftsmanship. Luxury is not lots of diamonds on things. It’s not everything slathered in foie gras, and it’s certainly not the latest starlet with her own scrubby fragrance that smells like floral bog cleaner and will end up down the pan in a year."

It's really a terrible word, isn't it? Almost as bad as classy.

1 comment:

Emily Alvarez said...

Why? Because it's classy!


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